Is all that really necessary?
Extra diagnostics, visits and procedures inserted by corporate. Will you know which things are frivolous?
Modern veterinary customers will not have insight on whether a diagnostic, or procedure is really NEEDED, or just required by the guys at ‘corporate’. I remember when I ‘skipped a step’ I’d get a visit from the corporate whip-cracker to be admonished for bypassing a profit-center. Ah well. I lasted 9 months there.
I worked in a veterinary corporation before I opened my own place. The manual we operated from was written by some Veterinarians who had left private practice as well as some MBA’s and marketing weasels. I didn’t sign a non disclosure, or if I did, they haven’t reached out to me with it.
In the meantime, I’ve shared a couple things we were expected to do to our clients at the hospital. We even were encouraged to note the kind of clothes they wore, and the care they drove if we could discern it – to get a feel for what they could spend.
Commission coaching was understated but present. I suspect these days it’s worse.
For Your Consideration:
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